Although women make up for 60-70 percent of the workforce in horticulture, there are very few women at the decision-making and/or leadership level. The jobs they do are low-paid and considered low-skilled; women are perceived to inhibit a natural delicacy, making them suitable for flower picking. This is further exacerbated by societal expectations and cultural upbringing combined with a patriarchal society. Furthermore, having to do all the housework means they often do not have the time to go for higher positions.
Through leadership training, we build up the confidence of women working in horticulture. Through training of management, including HR managers on gender and the importance of women in leadership, we create buy-in and willingness to promote women to decision-making positions.
We train women workers so they are better aware of their rights and therefore can claim them and join the conversation. We also give specific leadership training to women, through which we want to promote the advancement of women’s leadership and representation in decision-making processes in the horticulture sector.
- We have developed the Stawisha leadership approach, which is used to support women leaders in work-life balance.
- Akina Mama wa Afrika (AMwA) has developed the Women Leadership Curriculum, to train women workers in leadership. The aim is to strengthen their leadership capacities so they can influence and engage in leadership and decision making. So far, 355 women from 3 countries (Kenya, Rwanda and Uganda) have been trained according to this curriculum.
- As a follow up, AMwA has developed the mentorship guide ‘Sister to Sister’, which compliments the Women Leadership Training. Through the mentorship program, women can further deepen their knowledge and exercise their leadership skills.
- The Women@Work Campaign partnered up with Media Focus on Africa for the Kenyan television show Ms. President. This was a 26-episode reality television series that features 71 women performing tasks and challenges designed to display their abilities as leader.