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Female leadership

Although women make up for 60-70 percent of the workforce in horticulture, there are very few women at the decision-making and/or leadership level. The jobs they do are low-paid and considered low-skilled; women are perceived to inhibit a natural delicacy, making them suitable for flower picking. This is further exacerbated by societal expectations and cultural upbringing combined with a patriarchal society. Furthermore, having to do all the housework means they often do not have the time to go for higher positions.

Our work

Through leadership training, we build up the confidence of women working in horticulture. Through training of management, including HR managers on gender and the importance of women in leadership, we create buy-in and willingness to promote women to decision-making positions.

We train women workers so they are better aware of their rights and therefore can claim them and join the conversation. We also give specific leadership training to women, through which we want to promote the advancement of women’s leadership and representation in decision-making processes in the horticulture sector.


  • We have developed the Stawisha leadership approach, which is used to support women leaders in work-life balance.
  • Akina Mama wa Afrika (AMwA)  has developed the Women Leadership Curriculum, to train women workers in leadership. The aim is to strengthen their leadership capacities so they can influence and engage in leadership and decision making. So far, 355 women from 3 countries (Kenya, Rwanda and Uganda) have been trained according to this curriculum.
  • As a follow up, AMwA has developed the mentorship guide ‘Sister to Sister’, which compliments the Women Leadership Training. Through the mentorship program, women can further deepen their knowledge and exercise their leadership skills.
  • The Women@Work Campaign partnered up with Media Focus on Africa for the Kenyan television show Ms. President. This was a 26-episode reality television series that features 71 women performing tasks and challenges designed to display their abilities as leader.

Related news and views

  • 6,000 jobs on the line on horticulture farms


    More than 6,000 jobs are on the line in the horticulture sector amid calls for the government to intervene and support farming which, like other sectors of the economy, has been hit hard by the COVID-19 pandemic.

  • Collective bargaining circus continues


    A new collective bargaining agreement (CBA) for the general agriculture sector has been signed even before the minimum wages of the last one have been implemented turning the whole process into a circus.

  • Gender-based violence risk spikes on farms


    Lockdown measures imposed as a response to the COVID-19 pandemic are putting women at heightened risk of gender-based violence (GBV) at home and cutting them off from essential protection services and social networks. This was revealed in a Hivos-commissioned survey by Labour and Economic Development Research Institute of Zimbabwe (LEDRIZ) titled Impact of Covid-19 on the Horticulture Sector in Zimbabwe. The survey was conducted in May 2020.